Whether it’s family, food, or fonts, everyone has something that matters to them. Underscore Matters is a spoon+fork project celebrating all those things that people hold close to their heart. A curated collection of videos featuring individuals from all walks of life sharing their stories will be released every two weeks starting in March 2013 culminating in a collection of stories inspiring people to think about what matters to them most.
Each individual will tell stories about three things that matter. The first will speak to life in general. The second speaks to their work or passion. And the third will touch on their creative process.
The stories will be shared on YouTube, Vimeo, Facebook and the farthest edges of the online social landscape in hopes that we can inspire people to reflect on what matters to them offline. The videos are the tip of the iceberg as we aim to expand this into a range of grassroots events and dialogues over time.