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            Greetings from Jersey City!͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;
        
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      <a class="brand-logo-link" href="https://www.spoonandforkstudio.com/?ss_source=sscampaigns&amp;ss_campaign_id=5ba11f1ad3745c00012a4f9b&amp;ss_email_id=61e747181111383b295f715c&amp;ss_campaign_name=Wow.&amp;ss_campaign_sent_date=2022-01-18T23%3A07%3A49Z" style="color:#48cfc2 !important;"><img class="brand-logo" src="https://static1.squarespace.com/static/5ad6961a7c9327973956b828/t/5ae00f16562fa79909c2168e/1524633392379/Comp-2--2018-04-24.gif" height="110" alt="spoon+fork" style="font-size:.6630127298444131em;display:block;border:0;text-decoration:none;line-height:0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;color:#212121;height:auto;max-height:110px;max-width:100%;width:auto;"></a>
    
  
  

      <p class="email-title" style="line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;font-size:16px;mso-line-height-alt:16px;color:#333;white-space:pre-wrap;"><em>01.18.22</em></p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="#FFFFFF" class="text-section section-content" style="min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-left" style="padding-top:0px;padding-right:24px;padding-bottom:40px;padding-left:80px;color:#212121;background-color:#fff;">
      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;margin-top:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;"><em>Wow.</em></h4><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;">The last time we sent a newsletter was December 9, 2011. Our team has evolved and we’ve moved twice. In 2013, we moved the studio into Tom Noonan's Paradise Factory. Then in 2016 we moved across the river to Jersey City’s Powerhouse Arts District into the Modera Lofts. And here we are at the top of 2022 looking forward to reconnecting with so many of you. </p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;">First. Happy New Year! The year of the tiger is upon us and  it will be about making big changes. This will be a year of risk-taking and adventure for many of us. With the last two years being much about mental and physical survival, recalibrating our daily lives, reconnecting with love, and embracing self reflection it is time to unleash the fired up tiger within. I wish you all the energy and support you need to move your to-do’s to done.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;">One thing I’ve been meaning to do for a long time now is restart this newsletter. Many of you have reminded us about our old digest over the years and so no more excuses. The newsletter is back. It will be a moment to share with you glimpses of the studio and the people we work with.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;">I’ll go into how we design beyond the brief helping people breakthrough. Our approach helps people feel comfortable with design so that they can amplify their mission by taking on their missions as our own.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;">Thank you for hanging in there with us.<br><br>Kindly,<br><em>Bryan</em></p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"><span data-letter-spacing="3" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.2em;">CLIENT SPOTLIGHT</span></p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;margin-top:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;">Planning Change with Elizabeth Clemants</h4><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"><em>Website Redesign | Visual Identity | Brand Illustrations | Iconography | Badges</em></p>
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  <a href="https://www.spoonandforkstudio.com/planning-change?ss_source=sscampaigns&amp;ss_campaign_id=5ba11f1ad3745c00012a4f9b&amp;ss_email_id=61e747181111383b295f715c&amp;ss_campaign_name=Wow.&amp;ss_campaign_sent_date=2022-01-18T23%3A07%3A49Z" style="color:#48cfc2 !important;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/v1/5ad6961a7c9327973956b828/1642062017523-R4W2VB9QFXNYTFZ3A3YN/PlanningChange-IllosBkg2.jpg?format=750w" width="594" alt="" style="font-size:.6630127298444131em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"></a>


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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="#FFFFFF" class="text-section section-content" style="min-width:100%;width:100%;">
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"><a href="https://www.elizabethclemants.com" rel="nofollow" style="color:#48cfc2 !important;">Elizabeth Clemants</a> is a mediator and a shaman. She came to us with the task of updating her website to be easier for her clients to learn about her services and schedule appointments. She also wanted to move from Wordpress to Squarespace to help ease the day-to-day management of her site. We discussed taking cues from her existing site paired with some stylized stock imagery to compliment the improved flow of content.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;">While in the midst of the locking down the content and user experience, we had a breakthrough. While discussing her Nordic background as a shaman she talked about her totem animals. This spurred the inspiration for the visual style we started pulling inspiration from. We looked at Scandinavian totems, runes, artwork, animals, symbology, textiles, nature, and Shamanic practices.</p>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;">To tie it back to Elizabeth we focused on her own totems. The bear totem represents a quiet mind which is her central totem. The whale is the great recorder who remembers everything; remembers all of time; and can draw off the wisdom of timelessness. We also embraced circles for the geometry as a nod to her practice of holding healing circles in her work.</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="#FFFFFF" class="text-section section-content" style="min-width:100%;width:100%;">
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;">The visual language started to match Elizabeth’s voice and work by incorporating the combination of a refreshed color palette, stylized illustrations, iconography and graphic elements. </p>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.8744337499999997em;mso-line-height-alt:1.8744337499999997em;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;">+</h3>
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:11px;padding-right:88px;padding-bottom:40px;padding-left:80px;color:#333;background-color:#fff;">
      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;margin-top:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;"><em>The new website is gorgeous! I absolutely love it. It is already so much easier to work with than the other one — and so much more appealing. I love the art work. Thank you so much for taking the time to make it. It is so special to me. Until we work together again – as I am sure we will.</em></h4><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"><br>— Elizabeth Clemants, Planning Change </p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="#FFFFFF" class="text-section section-content" style="min-width:100%;width:100%;">
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;">And though we were initially engaged to “update her website”, we instead delivered an unexpected visual identity to match her brand that she’s embraced. She shared how her clients complimented her on the new site and one even suggested to her to provide certification badges inspired by the new Planning Change design!</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;">Elizabeth continues to help people with the <a href="https://www.elizabethclemants.com" rel="nofollow" style="color:#48cfc2 !important;">thoughtful practice of conflict resolution</a>. </p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;margin-top:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;"><em>Thank you to our clients in 2021 who did amazing things and invited us on their journey.</em></h4><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;">Align Whole Health<br>Argo Real Estate<br>Avant<br>Chinatown Ice Cream Factory<br>Coalition of Asian American Children and Families<br>Corey M. Shapiro, Esq.<br>French American School of New York<br>God’s Love We Deliver<br>Iman<br>Juno Metabolomics<br>Kaya Press<br>L’Atelier Forte<br>LEAP<br>Lynx Vancouver<br>Lisa Chen<br>Milton Design House<br>Monaco<br>One19 Wine Bar<br>Planning Change<br>University of Southern California<br>Verdania Fields<br>Welvie<br>Willow Allergy<br>Wine Queen</p><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3256249999999998em;mso-line-height-alt:1.3256249999999998em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;"><em>Our gratitude to the collaborators who shared their talents with us in 2021.</em></h4><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"><a href="https://andrewzoleta.myportfolio.com" rel="nofollow" style="color:#48cfc2 !important;">Andrew Zoleta</a><br><a href="https://www.linkedin.com/in/ericong/" rel="nofollow" style="color:#48cfc2 !important;">Eric Ong</a><br><a href="https://www.letsgomonaco.com" rel="nofollow" style="color:#48cfc2 !important;">Greg Monaco</a><br><a href="https://www.johnkuehn.com" rel="nofollow" style="color:#48cfc2 !important;">John Kuehn</a><br><a href="https://leah-tinari.com" rel="nofollow" style="color:#48cfc2 !important;">Leah Tinari</a><br><a href="https://www.matthuynh.com" rel="nofollow" style="color:#48cfc2 !important;">Matt Huynh</a><br><a href="https://www.robsato.com" rel="nofollow" style="color:#48cfc2 !important;">Rob Sato</a><br><a href="https://www.sarajuarez.com" rel="nofollow" style="color:#48cfc2 !important;">Sara Juarez</a><br><a href="https://www.teddymaki.com" rel="nofollow" style="color:#48cfc2 !important;">Teddy Maki</a></p>
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