spoon+fork

Yo!

b. 1986, HK.

 

SomethingToEat.jpg

spoon+fork is a brand-focused design studio founded in 2005 by Chez Bryan Ong, Pritsana Kootint-Hadiatmodjo, and Rika Koreeda. Formerly based in New York's East Village, we moved to Jersey City in 2016. We specialize in brand identities, event collateral, packaging, websites, books, environments, all things print, and more.



spoon+fork
350 Warren Street, Studio 14
Jersey City, NJ 07302
(646) 723-3324


Directions

Take PATH train to Grove Street.
Walk East one block on Christopher Columbus. Make a left onto Warren Street Go two blocks and enter building on Morgan Street. We're inside Modera Art Studios.

 

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About our Name

After going through a lengthy naming exercise, we had a list of 200 names we were considering. In the end we chose spoon+fork, because we love to eat. It’s that simple. Every meeting we had in planning for the company was over food like pad see ew, unadon, or a steak. It was hug-your-tummy-close-eyes-and-shimmy-make-you-happy kind of food. There were always spoons and forks laying around, and it just kind of came to us collectively. It was the name we collectively agreed on without any hesitation.

ABOUT OUR LOGO

Anthony Bourdain once perfectly proclaimed “You learn a lot about someone when you share a meal together.” We couldn’t have said it any better. Our “+” logo represents that moment. We want to focus less on the sum of the parts but instead, the stories from and experiences of coming together.


COnnecting the Dots

2005 ...

Founded in the Meatpacking District
 

2006 ...

Moved into Sunshine suites in NoHo 

2010 ...

Turned 5 and celebrated at Gregory Colbert's Flying Elephants Studio

2013 ...

Recognized as one of 2013 GD USA People to Watch then Needed more space and got our own studio in Tom Noonan’s Paradise Factory on the 4th Street Arts Block

2015 ...

Turned 10 and celebrated with me, mYself + Kaya at Orbital

2016...

Moved to the Powerhouse Arts District in Jersey City


 

Clients

 

Agencies
+ ADK Asatsu DK
+ Agent16
+ Brand New School New York
+ Buzz Brand Marketing
+ Carignan Partners
+ Category:Other
+ e1 Ltd.
+ Edelman
+ Flywheel Partners
+ Garnish Media
+ Loyalty eXchange Partners
+ McGarry Bowen
+ Medicus
+ Monaco Branding + Creative
+ Monaco Lange
+ Ogilvy Action Digital
+ PT&Co.
+ PWM Associates
+ Reyes Entertainment
+ SKA Events
+ Stairwell D
+ Sourcebox Media
+ Spirits Consulting Group
+ Tornado Factory
+ Vinterra
+ VMG

Arts
+ American Foundation for The Courtauld Institute of Art
+ Ed Lin
+ Flying Elephant
+ Hajime Hizoguchi
+ H.P. France
+ Kenjiro Kitade
+ Last Parade
+ Phish
+ Scratch Theatre
+ Seitaro Kuroda
+ Shinichiro Ogata
+ Sooku Sen
+ Taka Kobayashi
+ Zengo, Inc.

Athletics
+ 3L Putt
+ Inside Soccer
+ Mizuno
+ Red Dawn Combat Club
+ Torco Racing Fuels
+ U.S. Olympic Committee*

Corporate
+ Babylon Merchant Funding
+ Carnegie Towers
+ eSpeed*
+ Integrated Security Services
+ JobDot
+ Shimomura & Co. CPAs
+ Turner Construction
+ US Bank
+ Virtus Investment Partners*
+ WKLC Financial Management
+ World Investments
+ Yates Avocat

Education
+ City College of New York
+ Columbia University
+ Fashion Institute of Technology
+ French American School of New York
+ Johns Hopkins University
+ Leadership12
+ Lycée Français de New York
+ The New School for Social Research
+ UC Berkeley Center of Japanese Studies
+ University of Southern California Department of English
+ University of Southern California Center for Japanese Cultures & Religion
+ University of Southern California School of Religion

Events
+ Ashes & Snow
+ Black Lily Festival
+ Brooklyn Fashion Weekend
+ Hapa Japan Festival
+ New York International Latino Film Festival

 

 

Fashion & Beauty
+ Alpen
+ Aritzia
+ Armani Exchange
+ Beagle House N.Y.
+ Bridget’s Gems
+ Destination Iman
+ Dr. Ci:Labo
+ Eterrite
+ Explora
+ Hello Bello
+ Iman Cosmetics
+ Jay Manuel
+ Jewel of the Moon
+ Khuthaza
+ Pieces of Brooklyn
+ Southpole Footwear
+ Tutu

Food and Beverage
+ Chinatown Ice Cream Factory
+ DragonFire Eatery
+ Desserts by Tawny Ong
+ Gurrnaid
+ Kanami Chocolates
+ Lower East Side Ice Cream Factory
+ PepsiCo*
+ Pure Leaf Tea*
+QuattroPazzi Arizona
+ Tu-lu’s Gluten-Free Bakery
+ Zio Ristorante

Government
+ Department of Investigation of the City of New York
+ National Women’s Business Council
+ New Jersey Meadowlands Commission
+ U.S. General Services Administration*

Health, Medical, and Pharmaceutical
+ AstraZeneca*
+ Bayer*
+ Coalition Health Insurance Plans
+ Complete Physical Rehabilitation
+ Ebisu Houmon Kaigo Station
+ Flywheel
+ Geodon*
+ Johnson & Johnson*
+ Kima Center for Physiotherapy and Wellness
+ LaGuardia Place Pediatrics
+ Magnevist*
+ Medicus
+ Medolac*
+ One Touch*
+ Pfizer*
+ Symbicort*
+ Welvie*
+ Zevalin*

Home
+ Curate Home Collection
+ Custom Maid
+ Fisher Pens
+ Grain Cabinetry & Millwork
+ Masuda Art
+ Mogu

Individuals
+ Ed Lin
+ Christina Seid
+ Dee Vazquez
+ Desiree Reid
+ Iman
+ Julie Morgenstern

Licensing and Entertainment
+ D.C. Comics
+ FitzRoy Media
+ Heathcliff Entertainment
+ The Mercer Group
+ Sony Epic Japan
+ Ubiquita NYC

Non-Profit Organizations
+ Academy of Management
+ Alexander Abraham Foundation
+ Ascend
+ Asian American Business Development Center
+ Asian American Legal Defense and Education Fund
+ BDK/Numata Foundation
+ BKPNY
+ Black Girls Rock!
+ Bornean Sun Bear Conservation Centre
+ Career Gear
+ City of Hope*
+ Cleanse
+ Coalition for Asian American Children and Families
+ Committee of 100
+ Council of Urban Professionals
+ Daphne Foundation
+ Elephant Valley Project
+ Fashion Conscious
+ Keep A Child Alive
+ LEAP - Leadership Education for Asian Pacifics
+ LEAP - Land Empowerment Animals People
+ Leeway Foundation
+ Love Has A Home (Here)
+ Mogu Village Project
+ Mugen Project Foundation
+ Peace Is Loud
+ Southeast Asian Resource Action Center
+ Washington State China Relations Council
+ Wild Horse Rescue Center
+ YB Literary Foundation

Publishing and Media
+ 2aTEE Golf Media
+ Brands To Books
+ Cinedulce
+ Danielle Magazine
+ Esquire
+ Flipbook Magazine
+ Gawker Media
+ GQ
+ Kaya Press
+ Lucky Peach
+ Men's Health Magazine
+ New York Times
+ News Corp*
+ TNP Multimedia
+ 25ans – Hachette Fujingaho
+ Vibrant Media*
+ Women's Health Magazine
+ Writing With My Mouth Full

Real Estate
+ Atlas Real Estate Partners
+ Corcoran Group
+ JSN Properties

Retail
+ Bella Fig
+ CVS
+ Different Roads to Learning
+ Nature’s Petal
+ Red Maple Leaf
+ ReMix!

Science, Technology and Energy
+ Advantage Communications
+ BASF*
+ Cellular Optimization
+ Chevron*
+ Computer Associates*
+ Nova Solutions
+ PCFiveO
+ Sefaira
+ SpeakGeek
+ SystemsForge
+ VizLingo
+ Yahoo!*
+ Yieldmo*

Travel and Hospitality
+ Marriott*
+ Trip Films

Wine and  Spirits
+ Chiott
+ Godet
+ Marlee's Green Tea Whiskey
+ Sagatiba
+ Vanderpump LVP Sangria
+ Vinterra
+ Voli

 
 

* Brands we’ve worked with through collaborative or work for hire partnerships.


The Gram