Underscore Matters 05: Bernice Kelly

Underscore Matters 05


Bernice Kelly

Making Mistakes / Change / Playing


Published July 2013

“When you get to that point where you’re not learning anymore… that's the point when you realize doing your own thing would be much more rewarding and that the things you would learn from that would really fuel your creativity in a different way.” - Bernice Kelly


Macha (pronounced with a silent 'c') is a jewelry brand which focuses on developing unique conceptual ideas, and translates them into wearable forms. The brand was created in London in 2009 by Irish designer Bernice Kelly, and now operates from a design studio in Brooklyn New York. Pieces are traditionally handcrafted, and often have a laid back, rock n roll inspired feel, and many items are designed to be worn by either men or women. New techniques are introduced on a seasonal basis, producing an eclectic and constantly re-invented line. Every Macha piece is honestly produced with commitment to authenticity, using only the finest quality metals, and upholding our belief in fair business practice with our partners and clients. Products are available for purchase at the online store and at Macha Studio in Greenpoint, Brooklyn.