Underscore Matters 08: Jessica Arana

Underscore Matters 08


Jessica Arana

Self-Identity / Being Scared and Doing It Anyway / (Re)Member


Published February 2014

“Leave the comfort of your own home... and do something that completely terrifies you.”

—Jessica Arana


Jessica Arana is a passionate storyteller with an insatiable curiosity for brand, company and social culture. Her mediums are graphic design, fine art, research and contextual writing. She is in business to tell collective stories – be they brand or cultural in nature – and create beauty. Jessica is a unique blend of accomplished designer and artist with a Masters in Ethnic Studies. She gets deep under the visuals to create stories that reflect the why and how of her clients’ culture in a glance.